Sony Ericsson: Qtr4 $266m loss.

[Seece]

kowenicki said:

Seece said:
Just don't see them making any headway :

1b to make up plus whatever they lose from next Q onwards ... will they ever see that back?

Well its Sony only now so any profits (or losses) are all theirs.... but I am struggling to see why the brand will suddenly turn 180 degrees.

Clearly the brand as a mobile phone is falling fast and making such massive losses takes some stopping.

Indeed, MS/Nokia are struggling and they actually seem to have a decent strategy behind them. Xperia is going nowhere fast, not sure who thought it was a bright idea to do a gaming centric phone ...