In business, there is a principle of firing bad customers. A business can decide, for the sake of maximizing profits, to ignore segments of the market. Self-employed people can let annoying customers go also, who drain resources. Due to the fact that in markets, there is scarcity, this can lead to segments of individuals not getting serviced. So, the question then remains about what kind of society one has, if segments go without in areas essential to their ability to survive.
Second, there is an increasing trend for people to be turned into consumers, who make decisions independently of anyone else. In this, people stop being citizens. It would be important to ask also about what kind of society is it where it only has consumers, and no citizens. When things get reduced to nothing more than brands that grab people's souls, what does it say about that society? And how can consumerism be ethical, when it is the only thing people have in their lives?
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