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FinalEvangelion said:
I do think American gamers are more loyal to the Xbox brand than they were to the Sony brand last generation. Being an American product may have a small part, but it had more to do with the Xbox Live service and community it developed and also the fact that MS specifically catered to American tastes so well. I think the PS2 was more just a necessity to play the biggest library of games at the time.

I guess if they royally screw up, they can see some problems. However, I think the gaming press will do their best to protect their image unlike they did with the PS3, mainly due to advertising dollars being thrown around.

Proof of how much the Americans love the Xbox brand can be explained by the hardware reliability issues at the beginning. I thought that would be a big enough screw up to deter people to the competition - but it obviously wasn't. Halo, Gears, and Xbox Live at the time was so important for most people.

Americans love Americans brands? tell that to the Wii.