morpheusx on 27 November 2011
Brand Loyalty means very little to us Americans. Its more about the right marketing and buzz. MS has constantly added to the 360. The 360 today is worlds beyond where it was at launch. As they add more and more features to the system they keep it fresh and continue to create that buzz. MS probably would have ran away with this generation in the States by a landslide had they not had the hardware failures.
