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Battlefield has never been about the single player. I understand that FPS campaigns have been fairly boring and stupid in recent years, but you must realize that multiplayer is an even more important factor in those games than single player.

If Battlefield 3 is supposed to be a sign of a bad or stale industry, I can do nothing but laugh off that notion. It uses a brand new engine, is much more expansive, and really changes up gameplay from previous installments.

"Is multiplayer killing the industry?"

Hell no, just look at the sales numbers... now, "Is multiplayer killing single-player?"

Probably! And I don't really care. :P