This isn't meant to attact any new gamers in the slightst. It's purpose is to inform the core gamers of KB's return to to 'VP of everything', while also introducing Sony's new motto. All that coupled with the fact that the length of the video exceeds 2 minutes, one can easily see that this isn't intended for casuals or any potential consumers. Anyone who thinks video was created with the purpose of increasing sales is simply wrong.
Just a video for entertainment. Nothing more.
thanks at least you answered without just crying about my post.
I guess you confirmed what i said... very altruistic, but an odd direction to take for a buisness thats losing money and market share in the region these videos are aimed at.