If you can't beat 'em, bash 'em.
PS3 - 5,979,454
Wii - 5,270,779
360 - 5,181,865
They're beatin' and bashin'
This thread has shown me just how serious videogames are.
I liked the video and didn't read too much into it. I watched them introduce a new marketting campaign and show off a load of awesome looking videogames. Cool.