Long Live PLAY - Butler is back!

[Seece]

Machina said:

CGI-Quality said:

Machina said:

I like the Kevin Butler ads a lot - they're always funny. I don't think they're good as actual advertisements though; this one's quite complex (only avid gamers - the sort who have already made up their minds - are going to understand the first 60 seconds) and there's hardly any product palcement (well over a minute before it's clear it's a PlayStation ad, and almost 75 seconds before you see an actual product).

The PlayStation logo is at the bottom of the ad the entire time

I DO agree that it's still vague in ways. Usually KB ads get to the point, but since this one is re-introducing him to the market, they added the rest for the fans/userbase. They need to address non-fans/owners as well.

Well if that's all they've got to fall back  on ("hey, there's a PlayStation logo on the screen, who cares if we talk about carpets, in-jokes and Jack Tretton being a boss for 60 seconds!") then I think it's just proving my point that it's really not a good advertisement for anyone but avid gamers like ourselves at all.

I wouldn't bother, CGI would never agree wit you Sony havn't done something spectacularly good