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Microsoft list with the Xbox and 360 mainly because they only appealed to one demographic. That is changing now, but back then, they only appealed to the shooter demographic. Then comes the 360's hardware problems, and paid online, which are the reasons I don't have one. Not that many people want to pay $60 to be able to play online. The hardware problems should speak for itself.

Sony lost out with the PS3 because of the $599 US DOLLARS price tag. If the PS3 launched at an affordable price, this generation would have turned out different. There also weren't many good 1st party titles for the launch window.