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Nintendo isn't projecting consistent sales of 420k throughout 2008. I don't know why so many of the Nintendo faithful on this board are. But, that's what makes you true believers and not industry exec professionals.

If some of you actually believed some of your wilder projections, you should be investing thousands if not tens of thousands of real dollars in Nintendo stock.

If they projected 420k weekly sales through 2008, they would currently be implementing the preparations necessary to ramp up production. They are not. They don't want to be stuck with a glut of excess inventory any more than they want to lose millions of potential sales.

Either you believe Nintendo is deliberately cutting themselves out of millions of potential sales, or you follow that their current production rate is sustainable with the idea in mind that it will still allow them to roll stock over the summer (not January/February) in preparation for the holiday season, something that would have benefited them greatly in 2007, before production was raised to current levels from 1 to 1.8 million. If inventory levels rise too high, reflecting a drop in demand, expect a roll back in production. All that matters at that point is that they have enough inventory for the holiday season in 2008.

Once again, Nintendo Sr. VP Harrison already stated this is Nintendo's plan of action. Hold at 1.8 million/month until demand subsides.

Just continue to monitor weekly sales as everyone already does and see whether that number consistently adds up to 420k over the next few months. It's not the end of the world if you start seeing sales under 400k a week once the slow down season begins.