by Marcus Lai
Sony Corp. this week published a new advert at the 2008 Consumer Electronics Show that claims a 45 percent adoption rate of Blu-ray in the U.S. by 2011.
The annual CES showcases the latest innovations in technology in Las Vegas, NV.
In the advert, Blu-ray Today, 32 percent of households are projected to own Blu-ray players and 15 percent of households are projected to own a Playstation 3 by 2011. The figures are cited to research firm Understanding & Solutions.
In addition, the report claims less than 5 percent of household adoption for HD DVD by 2011.
Blu-ray disc sales held 61 percent of sales in the U.S. in 2007, compared to 39 percent for HD DVD according to Nielsen VideoScan.
Nearly three million PS3 units have been sold in the U.S. to date.
The latest Playstation model includes a Blu-ray disc drive to view high-definition video out of the box.
Sony this week announced sales of 1.2 million PS3 units in North America during the holiday retail sales period.
Sony in Nov. released Blu-ray Profile 1.1 to the PS3, a firmware update that includes a Picture in Picture feature and other enhancements for compatible discs.
The Blu-ray Disc Association in Dec. said that 2.7 million players have been sold through to U.S. consumers. The HD DVD Promotions Group in Nov. said that 750,000 HD DVD players have been sold through to consumers.
source: http://news.punchjump.com/article.php?id=5377
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interesting numbers, personally i think it's overly optimistic. isn't the projected HDTV adoption rate only suppose to be about 50% by 2010? well anyways....
