Isn't that the case with most PS3 exclusive games? KB adverts usually follow later on, there is usually a cinematic/gameplay advert which comes out a few days before an exclusive and then there is a KB ad which comes out on the day or a bit after the launch. I think their strategy is to attempt to have a second week matching the first or being reasonably close to it. Thing is, people complain about Sony products not being advertised enough, but here in UK I see an ad for either 360/PS3 or even a Wii at least once during a commercial break. In some cases there is a 360 ad followed by PS3 or Wii ad, once there were all 3 on right after each other ._.
Disconnect and self destruct, one bullet a time.