By using this site, you agree to our Privacy Policy and our Terms of Use. Close

How's this?  MS is working on consistently making Xbox Live the best online service available for consoles. MS is working on improving the highly entertaining Kinect peripheral.  MS is working on brand awareness of the Xbox - promotional giveaways, comic books, movie shorts, board games, action figures, shirts, decals, merchandise merchandise merchandise!  I think all of the above certainly provides depth for both hardcore gamers and casual gamers alike.  They are focusing themselves as being more than video games all while brining the world of video games to the mainstream public.  If they are already spending all this money on the development of their killer system, why should they have to be developing games constantly for it also?  The games they do publish typically come out as wickedly addictive and easily marketable.. sounds like a smart strategy to me!