If this happens Rockstar, Irrational and Firaxis better all get the Blizzard treatment.
Though I don't see any of those guys letting themselves be pressured in releasing games at a fixed time.
Agreed. Fold irrational back into Rockstar, then let the major teams there work as is (and keep the Rockstar branding). I think Firaxis under Activision would be fine though, Civilization is already on a pretty frequent schedule.
2K would all go under Activision. I'm sure a lot of resources would be put into 2K Sports, Activision would LOVE to have a piece of the annual sports game pie. When is EA's NFL exclusivity contract up again?