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non-gravity said:

If this happens Rockstar, Irrational and Firaxis better all get the Blizzard treatment.

Though I don't see any of those guys letting themselves be pressured in releasing games at a fixed time.

Agreed.   Fold irrational back into Rockstar, then let the major teams there work as is (and keep the Rockstar branding).  I think Firaxis under Activision would be fine though, Civilization is already on a pretty frequent schedule.

2K would all go under Activision.  I'm sure a lot of resources would be put into 2K Sports, Activision would LOVE to have a piece of the annual sports game pie.  When is EA's NFL exclusivity contract up again?