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Well the point of the game is to get people addicted to MTG so they'd go play in game stores or the real online game where you purchase actual packs of cards, they've made very very good money convincing people that a card with an extra layer of shiny on it is worth buying packs and packs of worthless cards in the attempt to get it.

After playing magic as a kid I played a bit a couple years back and was amazed at how well it's been structured to continually gobble up large quantities of people's money.