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Definetly a 3DS showing, and it makes excellent business sense for the company.

- Mature market means direct targeting of adults who will enjoy the cool gadget aspect.

- Competing with 3D Cameras (if they even show them at CES next year).

- Start the year with a huge marketing bang so, regardless of wut happens over Christmas, the 4th quarter begins with alot of market confidence in the company.

- Announce film/tv studio tieins. Direct competition with Apple and Sony.


“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.