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This is total Sony logic

Sony exec 1: "Would you like to try out this awesome crack I have?"

Sony exec 2: "In a little bit, but right now we have to deal with this little preorder problem"

(Walks in)

Sony exec 3: "Did anyone see my pants around here?"

Sony exec 2: "..."

(Walks out)

Sony exec 2: "So people aren't buying in advanced..."

Sony exec 1: "Why don't we just delay it more? That's sure to increase awarness"

Sony exec 2: "How would that increase awarness?"

Sony exec 1: "Dude..."

Sony exec 2: "Oh fine, now let's see that crack!"

Probably how things would go down. But considering this is Russia, just throw in some bear training and we have reality.