By using this site, you agree to our Privacy Policy and our Terms of Use. Close
SeriousWB said:
I think MS need to generate hype on the scale of the Halo hype for one or a few more games. If they can get that same hype for just another or two more series other than the Halo series they could float through the year. However it may be a bit late for that plan for 2008, if they began on it now they could get a nice position for 2009.

1. Such promotion costs an inordinate amount of money. MS has no other exclusive VG property that would justify that sort of expenditure.

2. It remains to be seen whether all that promotion really was worthwhile. Yes, MS sold oodles of Halo 3's in record time, but the market quickly dropped too. If anything, it appears the promotion just got people to buy it on the first day when they may have been willing to wait a week or two. It's debatable whether the overall number of Halo customers actually increased substantially, let alone increased enough to justify the cost of promotion.