Well, saying Nintendo cares more about gaming than profits is obviously misleading. However, saying they care more about gaming than short-term profits may not be inaccurate. For Nintendo, gaming is everything - gaming is their future, so the state of it means everything to their long-term success.
We can't say Sony or MS doesn't care about the state of gaming, as I'm sure the game divisions definitely do. However, when it comes to pushing gaming as a medium, I feel like Nintendo is way ahead of the pack (in their methods, anyway). They're the ones trying to make a gamer out of everyone, with them displaying stuff like graphs of the social acceptance of video games... With a cause like that, profit oriented or not, I think it's a struggle worth cheering them on for.