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I have to agree with you Prof.

Microsoft and Sony are both tackling the Wii an ways which match their core busines strategies. Microsoft is attempting to turn the Xbox 360 into an appliance, which is their core market, utility software. Sony is attempting to tackle the Wii's advance from the perspective of a high end media company. They want to use high fidelity and expensive games in a sort of blockbuster mindset taken from the movie/music industry. Both of these strategies have worked very well for both Sony and Microsoft in their respective fields.

Microsoft doesn't care if they sell people a single game so long as they can sell an Xbox Live subscription. They don't even need to approach Kinect from a purely game perspective. This is the reason why they have been focusing on high value partnerships such as Netflix and ESPN in the U.S. and Sky TV in the U.K. This is completely different from Nintendo whom makes money from games, consoles and peripherals. They can just as easily sell Kinect to a 'not gamer' as they can to someone whom barely plays at all given they are approaching from angles outside of simply whether they wish to or don't wish to play games.

Sony on the other hand want to go for the best customers first. They make expensive games, more expensive than third parties typically dare to make them even. They rely on technical fidelity to draw in the people who buy 5-10 or more games per year, the hardcore because on a per person basis they are the best people to sell to. This is the reason why the PS3 sells so many games relative to the Wii with a far lower userbase, its a function of their strategy which they have already applied. The strength of this strategy is that they can build a userbase which can support a wide variety of release. Its not the less keen gamers who tend to pick up the games in the 0.5-1.5M range. The more 'casual' a gamer is, the more likely they are simply going to pick up the big titles whatever they are. Their strategy deliberately supports the 3rd party publishers because it makes the market for games a lot more predictable.



Tease.