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 It's only a matter of time, I think the only reason it's not already the standard is the question of 'how'. Will it be $10 a month to play COD? Will it be spread over all Activision games? Will it be just pay to play tournaments with prizes? etc.

 I personally think we'll see a month subscription to a publishers network service, say $10 a month to join EAlive or something. For that we can play any EA game online but all the DLC stuff would now be offered for free too and maybe give game discounts and stuff. 

 It's a tricky question, but when you look at what people are paying for on various Facebook apps clearly they can squeeze alot of money out of the millions of people playing games online.