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Squilliam on 04 July 2010
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RolStoppable said:
Squilliam said:

I have a simple explanation.

1. Recession: I.E. people who aren't keen gamers are going to put it lower on their list of priorities. So going outside in the middle of summer during a recession is going to be a little bit more appealing than it used to be. That oil spill doesn't help confidence much either!

2. Time of year. Since they often less keen gamers they are more likely to recieve a greater proportion of their software library as gifts. This time of year simply isn't gift giving season.

Let's say the average keen gamer spends the majority of his disposable income on video games. That would mean that his spending on video games would go down more dramatically during the recession than the spending of the not so keen gamer, because the keen gamer doesn't really have any other options when he wants to save up money.

So a keen gamer is more likely to cut his spending on video games and also more likely to cut that amount by more. What that means for the industry is that games that were worthy fillers before, now get a pass from the keen gamer and only the big titles keep selling at the same pace as before, because if you are short on money you only buy what you absolutely need to have.


Thats nowhere near what the overage keen gamer is or does. I was saying that the more enthusiastic gamer would cut spending to other areas before he cuts his spending on games. In times of crisis financially people will cut their pay TV subscription before they will cut their internet because internet is a higher priority. People who prioritise gaming over other forms of entertainment will cut spending on lower priority entertainment before finally cutting the budget for games. However someone who doesn't prioritise gaming as highly will cut spending on games sooner which explains why the Wii would be down more in the recession compared to the Xbox 360 and PS3 and why the Wii would benefit more than the DX9 duo if theres a major pick up in confidence.



Tease.