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Revisionist history is stupid. Sony could not have launched PS3 anywhere near $300 and still provided anywhere near the same system. They lost $200/console at $599. They gambled and lost. Simple.

PS4 will not not have some magical advantage due to Bluray being cheaper. Component costs come down for everyone equally. Micrsoft and Nintendo are able to use the same parts that Sony uses when they build their next gen systems.

Also, Sony has never, not once, used the same media format over again. I would say that it's far from a guartanee that they will start now.