MonstaMack on 19 May 2010
To be fair, it was was what only two days of sales? Hopefully the US chart will be more promising, though it just came out on Tuesday so we won't know right away.
To answer the OP: I have no idea how much Alan Wake costs, but it looks like they saved quite a bit on advertisting. So I guess that depends on how much MS and Remedy are getting out of this and how much they spent on the game. 5+ years of development and no PC version means it was probably pretty expensive to make and I'm gonna *assume* 2+ million copies to make a decent profit. MS probably pulled for it to be a system seller in the long run.
It's just that simple.
