MikeB on 15 April 2010
Sadly the management didn’t realize what gem they had acquired. Big C= was a PC manufacturer too and using off the shelf part combined with cheap clunky flawed MSDOS this looked less risky to them, not realizing (like Apple and IBM) multi-media like the Amiga was capable of was the way of the future. Amiga designers hid easter eggs in AmigaOS like “We made Amiga, They fucked it up” (1986).
Which is part of the story, the head of technology engineering at Apple in the mid 80s till 90s did understand the potential:
"When the Amiga came out, everyone was scared as hell. No one could figure out how they packed so much power into its off-the-shelf parts." Apple's Mac was still black and white, cost more, and could only do one thing at a time. But, Apple advertised; Commodore didn't. "We [Apple] were really scared of the Amiga. Fortunately, Irving Gould [CEO of Commodore] helped Apple by running Commodore into the ground."
He later tried to mimic AmigaOS with his company Be Inc, once a company worth a billion dollars. But Microsoft blocked PC manufacturers to bundle Windows as well as BeOS with systems eventually running the company into the ground. Microsoft in the ended up paying 10 million dollars to stockholders while persisting on admitting no wrong droing.
He was right to be scared, even in the mid 90s when my Amiga saw ever fewer software support due to C='s demise, my Amiga was able to emulate 68k MacOS faster than the fastest 68k Macintosh could. Handy in such times and I could even multi-task! 
