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I think is is plain old aggressive business, aiming to take all the shine off of absolutely anything that relies on wearing glasses for 3D viewing.

For those of us in the know about the technology it is obvious why glasses-free 3D on a handheld is easier that on a TV, but for the masses (and I include a whole bunch of the journalists in that) that fact that Nintendo can outperform Sony's big push, and on 'only' a handheld, will make Sony look very second-rate indeed as they try to push 3D products.