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Considering most people who know about the 3DS probably already own a DS anyway, I doubt it will effect sales too much.

The reason Nintendo releases new hardware is when their old hardware can no longer sell software. AS shown by the recent Zelda release software sales are definitely in decline, so while they could drag out the DS for another 3-4 years and sell 200+ million units, they would rather release a new system and reinvigorate software sales. The Ds has done it's job and really, the only reason to keep it on the market now is for the glory of having the most popular video game system ever released.