heruamon said:
Yeah...I remember listening to a Marty O'Donellel interview with OXM, and how he talked about royalties from some jingles in the 80's, when he worked for an ad firm is called "magic money". People jsut don't understand that licensing fees can really eat into your margins, and M$ is a EXPERT when it comes to licensing technology and the associated fees, so that creates my doubt that they will adopt brd. Looking at the Wii, I don't think Nintendo ever sold it at a much of a loss, if any...I'm sure M$ is going to try to emulate that as much as possible for Xbox Next. |
Yep royalties are terribly expensive. They have to pay ATI + IBM + DVD forum + NEC (ED-Ram IIRC) and a few others and that probably totals about $35-40 per console which is a pretty significant fixed cost. If they are smart they'll pay a big lump sum to AMD for the chip in their next console and limit their other royalties to keep their overall marginal cost per console low even if they take a hit ahead of time on the fixed costs.
Tease.