jesus kung fu magic said:
I am getting slightly irritated as people dont seem to be reading the OP 1. I am talking about as of this day is MS as big a brand as Sony in the gaming market......winning 2 generation does not help you nor prove your point because lest we forget the 360 is winning in sales......thats like saying Tomb Raider is just a big a brand as it was 10 years ago because it sold 5 million 10 years ago........I dont care if it sold 5 million 10 years ago if it only sold 1 million this year.........YOUR BRAND IS ONLY AS POWERFUL AS IT IS TO THIS DAY, IT FALTERS WITH LOSS OF PUBLIC INTEREST!!!(I only capitalized the last part because people seem to not understand)
2. Thats where MS's rise in brand and Sony's fall comes into play......Sony once had a domination on the console market that compared to Apples domination in the mp3 market....if Microsoft hadnt had a resurgence like they did with the 360 the ps3 would easily be beating it within a short amount of time.....this wasnt the case (thank god or else we would have been seeing a $300 ps3 in 2012) as MS took like 90% of 3rd party exclusive away from Sony , was getting an ample amount of AAA games (it still is) and was solidifying its second place title. Sony screwed up and yes that did help MS , but you cannot assume that just because they rectify this screw up they will magically be sitting on the throne again....let me use a gaming example because it would be easier for you to understand. The NBA live series was once considered the best basketball sim with NBA live 05 being its prime , but their first real effort into the hd era was a screw up......the framerate and animations were atrocious......but then there was another series that was catching peoples eyes (anything would after playing live 07) and that series was the 2k series......through the years the Live series has made strides to regain itself but time and time again it gets beaten by the 2k series sales wise consistently........this perfectly describes MS and Sony as it only takes one screw up to lose the throne and Sony has done just that. 3. Really? Ok then tell me this , if I were to make a console and have every first party studio imaginable BUT also be last in console sales ....would my brand be the biggest? Hell no , because first party studios mean jack shit in brand power.......if they do mean something then by all means do tell.
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Well, at this very moment in time, I'd argue more people worldwide would recognize the name PlayStation than the name Xbox, whether they be ps3, psp, or ps2 players. And yes, ps2s are still being sold, even officially making their way to markets like Brazil for the very first time this year. In addition to this, there are regions like Eastern Europe where Sony has had a presence for years while Microsoft still haven't bothered to set up any official operations. Sony has more worldwide presence than Microsoft. Just compare the number of areas that have access to PSN vs Live.
If you're looking strictly at brand recognition, and are not considering the entire breadth of Sony and Microsoft's impact on gaming (their status as "gaming giants") as your title suggests, then that about covers it.
