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The reason why Arc will have a tough time succeeding is because the casual customer will look at the Wii and PS3 and notice both motion control devices are pretty much the same. This 1:1, depth perception jargon will mean nothing to the casual crowd. The only thing that matters will be that the Wii will be $199 (or less). Arc+Camera+nunchunk will tag on at least an extra $100 so you can count on the PS3 motion control bundle being $399 minimum. I'm not saying Natal will be cheaper, in fact I think it will also run at about the $399 price, but I'm sure some arcade bundle will be slightly cheaper. The major difference is that Natal is a completely different approach on motion control and the casual customer will notice.