Eh, they tried I suppose. They licensed unproven developers and new studios to make games that people may or may not have wanted. They made a black and white world to immerse players in blood, in a world of 1080p. They released an uninspired FPS riddled with 90's stereotypes and an on-rail shooter that can be completed in a few hours with ease. But hey, they tried.
Didn't they say they pushed the hardware to the limit for these games?
Sounds like they tried to me.