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Disruptive is not the word I'll use. It sounds like they're messing with the market rather than shoving technology that could potentially improve the industry they're in.

If the products they've introduced did not improve upon previous products but rather tried to mess with their existing competitors, then that's what I would call disruptive. They're an engineering company after all, they're supposed to introduce new hardware every now and then. What's the point of all that RnD if they'll just keep releasing the same old stuff?