This is so over hyped. Nearly everone in the UK has a sky box which you get for free. The service offered on the xbox is more expensive with less channels available. My friend( one of the few people who does not have sky) was considering this but backed out when he saw the prices and just went for sky directly.
doh! you/he clearly dont understand the deal. and if he gets the sky then he can also access it via his 360. no need for another box and no need foe wiring all over the house.