As a reviewer myself, this is how I see it:
You write as a gamer and for gamers. That's why one has to place one's self in the shoes of a purchasing gamer. What would I want if I paid full price for this? What information does the average need from my review to know whether they want this game as well? Other than that, a reviewer basically has nothing to really deal with.
The major issue many people have unfortunately, is that they blindly follow that tiny thing, whether it is a 87 or a 90. Many sites usually give numbers merely because it's what everyone wants, a rating of some sort. I could write the best possible essay on why this or that game deserves all the sales it gets, but if I give it 86 for example, people will focus solely on that number, without actually looking at what I write and focussing on that instead.
So it's basically a exchange. Reviewers need to realize they write to inform, not to hype with no reason. Readers need to realize that a number often merely accompanies the information and that they need to look for the good reviewers out there, because not every reviewer is worth reading.
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