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richardhutnik said:
Exactly what kind of boost is this supposed to generate? I can see a new console needing to generate attention, but this? Who doesn't know of the Playstation brand and the PS3? Why is someone going to suddenly decide to buy a PS3, because Sony sets up something like this? Sony was taking a beating at price first and foremost, and they helped to address that, so there was an increase in sales.

It shows other aspects of the PS3 like iPlayer and vidzone which haven't seen much in the way of advertising before.  Why not showcase your latest and greatest games while you're at it?