what exactly Does Sony mean by the PS3 10 year life cycle?

[JEDE3]

pterodactyl said:

Grimes said:
That's the thing, they don't define it. Without that definition, it's pretty much meaningless which is what marketing people want. They want to declare victory no matter what the eventual outcome is.

This. And it's pretty premature to think that there will be a PS4. Sony's in NO financial position to start development on it.

It's been defined. Give up your charade