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As I said before, every smart 3rd party company should go multiplatform. The userbase is just too big (over 24 million for PS3, over 30 million for 360). The only possible exception is when a publisher helps finance the game (Heavy Rain, Gears) and even then I think the developer should be smart enough to port it later on, because there's money to be made (I guarantee 400k of bioshock on PS3 has more than covered the porting expense).