They're not exactly the same, actually. They are, however, both utilizing tech from the same company.
And yes, I knew. *Gives self a cookie*
I knew that, they are both dildo.... but just in different shape!
Look at the tech demo, it is almost the same as Sony's one without the Writing.
Poor PS3 Sales Means Smaller Losses
"Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation," Quotes from Sony’s CFO Nobuyuki Oneda.