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Well, their other 3 titles that came out this year for the Wii (Paws & Claws Pet Resort, Neighborhood Games/Big Family Games, & Up) have so far failed to reach 100k in sales just like Deadly Creatures. So it's not just their hardcore games that aren't selling, nothing is.

BTW, they market their HD games like crazy (UFC 09 & Red Faction Guerilla are recent examples), I don't remember seeing any commercials for Deadly Creatures.