I study English literature and linguistics at university, so it's not a big thing for me. I don't care if the game is in english or german.
But there are more things to be taken into consideration. All the wii games in Europe are assembled in Germany (even Madworld was, which isn't even out in Germany). So most of the versions even have german language or subtitles in it. @all the Uk-Wii-gamers: would you mind to look at your games to prove my point?
Apart from Madworld and the RE4 uncut-version all the games were available (well some of them dubbed down), but, it wasn't a big thing, because I don't care if I see blood when I shoot someone in a game or need to see Nazi-symbols.
I just import because of the price, which is easily half than the price in Germany.
I believe you when you say that most of the Wii titles have German language or subtitles in them... I just wasn't aware of it. And I can understand the rationale of buying a title for half the cost if language simply isn't a barrier.
I wonder what the actual percent split is between titles purchased within the UK, and titles purchased from the UK.