“Wii Sports Resort is tthe biggest launch on Wii this year. We are hoping to break the records set by Mario Kart Wii and then Wii Fit, and achieve a No.1 in the All Formats and the Wii charts. We have a huge TV campaign running over three months, a print campaign that will include cover-wraps on The Daily Star, Metro and Shortlist, an online takeover on MSN and all the major gaming websites, as well as a cinema campaign alongside Harry Potter. Below the line, we have one of our biggest ever sampling campaigns planned in, based around a beach resort theme, as well as a massive PR push. I’d say it’s probably the biggest campaign I’ve ever been involved with." - Nintendo’s senior product manager Robert Lowe
Mr. Lowe went on to discuss the actual commercial for Wii Sports Resort, which will be decidedly different from Nintendo's past Wii advertising.
“Nintendo has decided to slightly move away from the ‘Wii family around the sofa’ style of advertising, and are now showing sporting professionals from around Europe trying out their expertise on Wii Sports Resort. The initial cuts of the Wii Sports Resort ad campaign really look fantastic, and we hope it will gain major cut-through to our broad Wii audience. We’ll be targeting a very broad audience when the game is released in July – as Wii Sports Resort really is for anyone.”
I'm in now way doubting the success of WSR and the size of the launch, but you have to wonder if it will be this "big". Last time NoE talked, they said that Punch-Out wa going to be Nº1 in the charts and it didn't even appear in the Top 40, so I honestly don't trust these guys.
Proud poster of the 10000th reply at the Official Smash Bros Update Thread.
tag - "I wouldn't trust gamespot, even if it was a live comparison."
Bets with Conegamer:
Pandora's Tower will have an opening week of less than 37k in Japan. (Won!)
Pandora's Tower will sell less than 100k lifetime in Japan.
Stakes: 1 week of avatar control for each one.
