^^ Actually is, he's trying to get a statement out to Sony but is being ultra polite about it:
Example:
American: This sushi sucks. learn how to cook or I won't come here again!
Japanese: This sushi is good, but could be better if you boil the rice longer, and make sure the salmon is more fresh and us less wasabi -not that I am telling you how to cook your sushi! I have no-way of knowing how difficult it is for you to make this culinary masterpiece but we would certainly welcome the improvement!