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Yes, this is really sad, but unless a product is promoted and shown to the public it won't sell well. People rarely buy something they don't know exist...
I think they may have some problems with the Wii demographics, many of the Wii owners aren't regular gamers (they are the casualz) so they need to find better ways to get this massive group interested. Muramasa ads in women magazines, art magazines? Or better, make an anime OVA for every game, that'll work in Japan, I'm sure.

The huge group of Wii owners is there, just get their attention...