Oh Come on ZEN! Seriously do you really believe that the consumer Opinion has changed that much in 9 months? Isn't that being just a little nieve? your point would be completely valid if i were talking about history of 2 or 3 years ago. In that case I would absolutely and completely agree with you, but we are talking 9 months here. the only thing that has changed the landscape is the price. I have great respect for your opinions, and I know you like to play devils advocate, but this time i have to say you are swinging at the breeze. Of course it's a rebranding, i never said it wasn't, if anything rebranding would add even more to where they were a year ago. Honestly if this comes to be true i would expect to see Sony do about 100-110 k in others, 65-75k in the US and around 30k in Japan in an average run of the mil week with obviously huge junps during the holiday seasons. I also would to see the 360 numbers slip off some in Others.