BenVTrigger on 12 April 2009
@ twingo
still missing the point. I'm talking about pure BRAND AWARENESS. GT does VERY little to draw attention to itself outside of just strictly video games.Halo has novels, the soda cans, blah blah blah. While someone may not enjoy these thing or buy them it still is one more person who can RECOGNIZE the name Halo. I do of course realize GT is more popular in terms of sales in EU however I would still argue that Halo has huge brand awareness there. You see the point? I'm not saying Halo is larger in terms of the amount of people that enjoy the games or buy them because GT is obviously far larger in multiple territories. I'm saying its larger in terms of being a recognizable Intellectual Property.
