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Well...
MARIO had a TV show, a reaally reaally bad one TV show in the early 90's!! But, it doesn't effect his popularity...

HALO had its own comic , or a graphic novel as far as I know...

But I don't know about GT though. Just in games maybe?
So how can GT be more popular than those 2 above if popularity comes from viewers outside the gaming world!!

Btw, SONIC's popularity doesn't come bcause a TV show!! An 'epic' rivalry between NINTENDO & SEGA in the 90's what makes his well known popularity. When people talk about MARIO they will talk or at least remember about SONIC too.