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GDCs audience it the game development community. Therefore the "winner" of GDC would be the company did the most to leave a favorable impression with the development community, not with the gaming press or gamers themselves.

Sony did have some good announcements at GCC for developers, cheaper dev stations, shared development cost of exclusive PSN games, etc. MS and Nintendo as well.

But the real winner of GDC were the independent developers. The success, both critical and financial, of games like Braid, World of Goo, Pixeljunk Eden had shown the big publishers that you do not need a big team, huge budgets and tons of media hype to make a successful game. You just need a good idea, and a small dedicated team to implement it. Hopefully this leads to more creative and unique games, over the big developers trend of big budget sequel after sequel and nonstop hype in hope of big profits.