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Notice that he doesn't discuss any range of what WAS expected...Another thing is that if M$ and Rockstar were smart, they would release The DLC and the full game on disc in the fall to go along with the explosion of new holiday season 360 owners...then get another million downloads on the next DLC...pop pop pop in profits. Let's be realistic here...Lost and the Damn is nothing more than a mod...so wrt to level of effort, Rockstar couldn't have spent very much money on it's development...

"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."

- From By Schism Rent Asunder