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the Wii and 360 commercials are great. The PS3 commercials, however, suck.  Sony is trying to convey the message that no one understands the power of the PS3. However, with the exception of tech geeks, no one cares about system specs, they just want good games. Therefore, with the fact that sony doesn't showcase games in their commercials, players don't see anything in the commercial that makes them say "wow, that looks fun" and ultimately that is what a console ad should do. You see a wii/360 commercial and say "wow, that looks fun" but when your watching a PS3 commercial you say "uhh...wtf is... oh, right, a PS3"