Definately some different strategies. The Wii and 360 are advertising the experience, while the PS3 is advertising the brand.
The 360 add is a pretty fun commercial, but I'm not sure if it really gets across its message (which is that 360 is all about playing online with your friends). It might have worked better if they could actually tie in some videogames!
The Wii adds are pure marketing gold. They nail the experience factor, while being easy to continually update to tailor to specific games. Throw in a catchy song, the Smart car(is that being sold in the U.S. yet?) and those two guys who have become mascots, and they've really got a successful and well known campaign.
The PS3 add... I guess Sony figured that most people already thought " The PS3 is going to be amazing!" So thats what they went for. And yes, it's stupid. On the plus side, they've gotten better. While they're still doing stupid PS3 in a white room adds, the Motorstorm one atleast includes lots of ingame footage.
I'm a mod, come to me if there's mod'n to do.
Chrizum is the best thing to happen to the internet, Period.
Serves me right for challenging his sales predictions!
Bet with dsisister44: Red Steel 2 will sell 1 million within it's first 365 days of sales.
